A imagem mostra o grau de concentração corporativa em várias áreas importantes do nosso consumo cotidiano. Temos teoricamente muitas escolhas, mas na realidade se trata  essencialmente de dez grupos. O texto que acompanha os que organizaram a imagem é eloquente. e se refere à “ilusão da escolha”:

“If you look at the brand groupings, it makes a lot of sense. Of course Nestle owns a bunch of animal feed, candy, cosmetics, and powdered food companies, they’re probably all made from the same ingredients. It’s the clothing brands that throw me. Perhaps some of the dehydrated horse meat they make the dog food with is set aside, and the best cuts are used for belts. Regardless of how it goes down, all these brands seem to all be owned by about ten larger brands namely Kraft, Nestle, Coca-Cola, Pepsi-Co, General Mills (very fitting), Proctor & Gamble, Johnson & Johnson, Mars, and Unilever.” (L. Dowbor)

Vejam a imagem em tamamho real aqui