As the value of goods and services is shifting from the material content to that of knowledge embodied in the productive processes, an ideological and economic battle is launched about the right of access to knowledge. Open and practically at no cost, access to knowledge and to culture allowed by the new technologies is a blessing and not a threat. It is a fundamental vector for the decrease of social unbalance and generalization of the technologies demanded for planetary environmental protection. Try to block the course of this process, restrict access to knowledge and criminalize those using it does not make the slightest bit of sense. However, it does make sense to study the new rules of the game assuring a place in the sun to many of the stakeholders.